Freelance
Account/Client
Service Director
Music Consultant
Pop-Culture
Consultant
What I do.
Account/Client Service Director
Stepping in as your Account/Client Service Director, I ensure seamless collaboration between teams and stakeholders, driving projects to success with a keen eye on client satisfaction and efficiency.
Lead projects of all types:
- 360° marketing campaigns
- brand & creative strategy
- pitches
- photo & film production
coordinating internal and external teams for smooth execution, and take care of finances, controlling, and budgets.
Provide strategic and creative consulting for all kind of brand strategies, concepts or activations, to achieve successful project outcomes.
Experienced in client interactions at all levels, delivering strong presentations with a professional and authentic presence.
Foster a positive team spirit and sustainable success through empathetic leadership.
Music Consultant
As a Music Consultant, I help brands harness the power of music to create memorable and impactful experiences. My expertise bridges the gap between the music industry and brand strategy, ensuring that your projects resonate deeply with your audience.
Craft a strategic approach to utilizing music within your brand’s ecosystem, incl. campaigns, POS and music activations.
Navigate the complexities of music rights with expertise, securing the perfect tracks for your campaigns without the hassle.
Forge meaningful, relevant and audience-fitting connections with artists and brands.
Guide the creation of a unique audio identity for your brand to enhance recognition and reinforce brand identity across all touchpoints.
Pop-Culture Consultant
As someone who consults brands and agencies in brand strategy and concepting with a focus on pop-cultural relevance, I leverage my deep understanding of pop culture to provide valuable insights and strategies.
Provide in-depth research and insights on current popcultural trends.
Create culturally relevant brand strategies that engage and captivate. Develop innovative culturally-relevant concepts that resonate with contemporary audiences.
Manage and facilitate strategic brand partnerships with popcultural icons.
Seamlessly integrate new ideas into existing campaigns and strategies and culturally charge your communication.
About me.
Hi, I’m Basti.
Based in Berlin. Remotely everywhere. With over 10 years of experience in the advertising and music industry, I’ve had the privilege of working in diverse roles and with a variety of renowned brands. My career highlights include 4 years in management and marketing for „Die Fantastischen Vier“, where I honed my skills in artist management and campaign execution. I then spent 2.5 years at Jung von Matt and another 2.5 years at MassiveMusic, collaborating with brands and agencies, contributing to high-impact projects.
Throughout my journey, I’ve worked with notable brands and agencies. My most recent role was as Client Lead/Account Director, where I managed complex projects and budgets, developed brand and music strategies with creative concepts, and served as the main contact point for clients, handling stakeholder management and more.
I studied music business at Popakademie Baden-Württemberg and hold an MBA (Master of Business Administration), which has equipped me with strong management and leadership skills, as well as an entrepreneurial mindset.
